Creating a Successful Holiday Gift Idea Campaign

With this marketing pack you will be able to generate interest in our Holiday Photo Products.

Want to see the templates? Click here to check them out on our demo site!

The Marketing Materials are reserved for dakis Online Photo Solution and/or kiosk users only, if you wish to sign up for these services contact sales@dakis.com today!

Steps to adding Holiday Products

Log into your www.mydakis.com account and navigate to the Photo Factory tab. Find your Product Category. In this case we will use the 'Calendars' category. (Note that this is the default category name, you may have renamed it in your account.) The new products are in the AVAIL column and you can import them by clicking on the red number at the intersection of the Calendars row & AVAIL. column.

At this stage you will want to import all the holiday products that are available to you, this is very simple! All you need to do is to click on import for each sub-category of product (in this case calendars), after this step we will filter out the products we want to publish. Be patient! This could take a little while to finish up.

Once you've imported the products you will then need to publish them to make them appear in your Online Photo Solution. Click on the number at the intersection of Calendars row & UNPUB. column. Once you've done this you can begin to filter the specific calendars you want, then publish them to your website.

If you have never offered calendars before or notice the calendars are not priced when they are on your website / kiosk, you may need to go to your mass pricing and price the calendars.
See mass pricing in photo factory.

Build a Webpage

It's never a bad idea to create a webpage to appeal to a target audience, if you already have a dakis website you're in luck! All you need to do is email webdesign@dakis.com (or just click here) and ask them to create the page for you, here's a preview from previous marketing campaigns: https://dakisdemo.com/marketing/holiday-gift-ideas

Make sure that your calendar products have been activated before you send this request out.

If you do not have a dakis website simply download the Marketing Materials. We've included all the files that you will need to create your own page.

Creating Links to Specific Photo Factory Pages

So let's say for a second that you're running a promotion on 20x30 Wrapped Canvases, 20% off for everybody! You've created your promotion ( or have you? need some help?), you've made some marketing materials for your store and you've created a rotating banner for your website. You're all ready to go until you realize you have no idea how to link to that specific product... gasp! That's kind of important because a good link is essential for not only your web banners, but also for your social media and eblast campaigns as well as just adding a link here or there on your website. Well worry no more, this is actually a very easy task that will take you no time at all to accomplish. Find out more here: https://help.dakis.com/article/326-creating-links-to-specific-photo-factory-pages

Add Banners to your Home Page

Add the provided banners to your own website, dakis users who have a website with us can consult this article to find out how!
http://help.dakis.com/article/61-adding-or-removing-banners

Add Banners to Your Kiosks

We've got you covered here too! Follow these instructions to learn how to change your rotating kiosk banners. http://help.dakis.com/article/223-setting-up-your-kiosk-banners

You can also change out the banners on the gifting portion of your kiosk, to do this you must contact webdesign@dakis.com (or just click here) and request for them to change out the image.

Make sure that your calendar products have been activated before you send this request out.

Send Out A Newsletter

By using the assets we've included in the Marketing Materials you are able to create a newsletter and send it out to your mailing list. Take advantage of the supplied PSD file to add your own special touch.

Create a Social Media Campaign

You've worked hard to collect likes and follows from all over the web, put them to good use! Use the social media assets we've created to promote your freshly published calendar templates, get the word out!. We've included assets for Facebook and Instagram but you can also take advantage of other platforms as well!

Don't forget to add a link back to your website! SUPER IMPORTANT!! Need some help creating a link? Find out how! Click here!

Supersize Your Orders!

This is your opportunity to increase the value of an order! If you can offer specialty envelopes go ahead and do it! There's nothing stopping you from offering a "color correction" service right from the product page, it really is an easy way to increase income. Find our more here!

Disclaimer - Use of the dakis Marketing Material.

These images are protected by copyright laws. You must be a dakis Photo Factory, dakis Online Photo Solutions and/or dakis kiosk paying customer to use the dakis Marketing Material. You may solely use these marketing assets to promote your dakis services. You may not use these images for any other reasons. You may not create any derivative work with this marketing material. If you are not a dakis paying customer for the services listed above you may NOT use these images for any reasons and by using these images you are breaching copyright laws and are subject to legal actions against you.